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Chris Koerner on The Koerner Office Podcast
The Easiest Online Business to Start in 2026
⏱ 20 min video · 3 min read28 May 2026Worth watching
TL;DR
Chris Koerner reverse-engineers 7 real businesses making $100K-$500K+/month by white-labeling GoHighLevel CRM software into specific niches. He reveals their pricing, growth tactics, and the one company that went bankrupt by breaking the monthly-pricing rule.
Key points
1
All 7 businesses are GoHighLevel white-labels (or add-ons) with 1,000+ paying customers each, costing their owners only $300-500/month flat regardless of customer count
2
The recurring monthly pricing model is non-negotiable: Click Slow charged a one-time $97 fee, ran out of runway around month 6-8, and went bankrupt; every successful business on the list charges monthly
3
The playbook is consistent: start as a service or training business in a niche, learn the pain points, then build the software painkiller for that exact audience (notaries, gym owners, tutors, insurance agents)
4
International markets are the most underexploited opportunity: GoHighLevel clones in Spanish, Portuguese, French, Italian, and German are all diamond award winners, and Brazil, Mexico, France, and West Africa are described as wide open
5
Path B (selling tools/add-ons to the 70,000+ existing GoHighLevel agencies) has fewer competitors and higher price tolerance than Path A (white-labeling directly to end-user niches)
Actionable insights
→
Find your niche using G2.com: pull reviews for any industry software into ChatGPT and ask what features users say are missing — that gap is your wedge product to build as a GoHighLevel snapshot
→
Reach micro-influencers (5K-50K followers) who own an audience in a niche but have no software — offer a 50/50 split; send a small PayPal payment to their email with a partnership message to guarantee they see it even if they lack an account
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Before launching, stress-test your pricing with this question: does my monthly price cover my GoHighLevel bill ($300-500/month) plus support time plus ad spend every single month forever? If not, you have a time bomb, not a business
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Use the Wayback Machine (web.archive.org) to study how any competitor evolved their pricing, headline, and offer architecture from launch to today — this reveals what actually worked
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For international expansion: buy a domain, translate your GoHighLevel snapshot with Claude or ChatGPT, build support docs with AI, and launch — Spanish and Portuguese markets are flagged as especially underserved
Notable quotes
“You don't want to be a pioneer. There's no such thing as a first mover's advantage. The pioneers, the ones on the front lines, they're the ones that get shot with arrows.”
“Boring industries have weaker competition, but they still have customers who are starving for help.”
“Every customer was actively costing them money. It almost becomes like a pyramid scheme where you have to keep acquiring more customers just to keep paying your bills because there's nothing recurring.”
Worth watching?
✅
Worth watching the full video?
Watch if you want to see the actual websites, pricing pages, and Wayback Machine screenshots for each business — the core strategy and numbers are all here, but the visual walkthroughs add useful context.
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