← Business
Chris Koerner on The Koerner Office Podcast
He Lost His Job, Then Built a $11K/Month App
⏱ 27 min video · 3 min read28 Jun 2026Worth watching
TL;DR
Caleb Panza, co-founder of PostForMe, shares how he and his partner built a social media API tool to $11K/month MRR after both losing their jobs in 2025. The episode covers their full playbook: Twitter transparency marketing, AI SEO content strategy, churn management, and the tech stack they used with no prior audience.
Key points
1
Caleb and co-founder Matt launched PostForMe (postforme.dev) in late July/August 2025 after being laid off; it took 5 months to reach $500 MRR, then grew to $11K+ MRR by mid-2026
2
The growth engine was radical transparency on Twitter: posting a screenshot for every $100 of new MRR, starting with just 500 followers, which built trust and attracted customers organically
3
AI SEO strategy: they manned their own website chatbot, logged every repeated customer problem in Linear, then used Google NotebookLM to generate resource articles targeting those problems, getting recommended by ChatGPT and Claude
4
Churn rose from 10% to over 17% as they scaled, forcing them to pause new feature development and invest heavily in telemetry and analytics to understand where users were losing value
5
Their tech stack: Unkey for hosting/API tools, React Router, Shadcn for UI, Stripe for payments, PostHog for analytics, Vercel for quick deployments, and GitHub for code storage
Actionable insights
→
Post public MRR milestones on Twitter from day one, even with a tiny audience — radical transparency about early numbers builds credibility and attracts paying customers faster than polished marketing
→
Man your own customer support chat personally, log every repeated problem, and publish a targeted resource article for each one — this drives both SEO and LLM referrals (ChatGPT, Claude sending customers your way)
→
Use the iceberg rule: if one customer bothers to report a problem, assume 10-30 more are silently churning over the same issue — treat every support ticket as a content and product signal
→
Say yes to everything (freelance work, outsourcing, side jobs) until your product revenue is self-sustaining — this keeps cash flowing without compromising your long-term product build
→
Start with GitHub and Stripe from day one regardless of technical skill level, and ship the smallest possible version of your product as fast as possible, then iterate daily based on real user behavior
Notable quotes
“I like to say yes to everything until you can afford not to.”
“When we hit that rock bottom, only then are most of us able to truly just grab life by the horns and make exactly what we want of it.”
“Monthly recurring revenue exceeded any salary that I had up until this point.”
Worth watching?
✅
Worth watching the full video?
Worth watching if you want to see Caleb share his live Stripe dashboard, actual tweet analytics, and churn charts in real time — the on-screen data adds context the summary cannot fully replicate.
Saved you some time? The creator still deserves a like.
Want this for your own channels?
Add the channels you follow. Every new video summarised and in your inbox the moment it drops. From £4/month.
Try it free