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Chris Koerner on The Koerner Office Podcast
The Easiest AI Side Hustle Anyone Can Start
⏱ 18 min video · 3 min read26 Jun 2026Worth watching
TL;DR
Chris Koerner demonstrates a live, repeatable side hustle: build free AI-generated websites for local handymen using GoHighLevel, then charge $50-$75/month to host and maintain them. With near-zero marginal cost per client, 100 customers equals roughly $90,000/year in near-pure profit, with upsell potential for AI voice receptionists, ads, and more.
Key points
1
Use GoHighLevel's AI vibe coding tool to build a professional handyman website in 5-15 minutes using a two-step prompt strategy (Claude generates the optimized GoHighLevel prompt, then GoHighLevel builds the site).
2
Target handymen specifically because they are predominantly solo operators with personal cell phones listed on Google Maps, making the decision-maker directly reachable by text.
3
The cold outreach strategy is manual, personal SMS texts that include a screenshot of the pre-built site, your real name, and a hyperlocal hook ('I live 20 minutes from you') to stand out from spam.
4
Target businesses that already have a website, not those without one, because they already understand the value of having a web presence and are easier to convert.
5
The real money is in upselling recurring services: AI voice receptionists, paid ads, email marketing, booking systems, and lead generation — all deliverable through GoHighLevel.
Actionable insights
→
Use Claude (or any LLM) to generate a GoHighLevel-optimized vibe coding prompt, then paste that prompt into GoHighLevel AI Studio — not the chatbot — to build a fully CRM-integrated website in minutes.
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Pricing anchor: offer a $400 setup fee with $50/month (no custom domain, no edits) as the low tier to push clients toward the $75/month middle plan that includes hosting, a custom domain, and monthly edits — your actual target.
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Before texting, validate the number at phonevalidator.com to confirm it is a mobile cell phone, not a landline, so you reach the owner directly.
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Show up in person with a laptop or iPad showing the pre-built site — removing the need for the prospect to imagine anything dramatically increases close rates.
→
Use Google Trends to vet niches: 'handyman near me' searches bottomed in late 2024 but are climbing again as of mid-2026, signaling rising demand and budget availability among handymen.
Notable quotes
“The magical thing is that with each new client he adds, his costs go up by $0 a month.”
“You need to find people that have a website because they realize the value of a website. You're going to have a much harder time convincing someone without a website that it's valuable.”
“Tedious, yes, but I'd rather do something tedious than not own my own business.”
Worth watching?
✅
Worth watching the full video?
Worth watching if you want to see the exact live screen recordings of the prompt workflow and real SMS texts being sent — the written summary covers the strategy, but the video shows every click in real time.
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