← Claude
Chris Koerner on The Koerner Office Podcast
The Beginner-Friendly Claude AI Side Hustle Nobody Talks About
⏱ 31 min video · 3 min read13 May 2026Worth watching
TL;DR
Ryan Dozer, an AI marketer running a six-figure agency, explains how he built and sold Claude 'skills' (reusable Markdown instruction files) as digital products, earning over $3,000 passively in 30-45 days. The video covers what Claude skills are, how to create them from existing Claude projects, and how to monetize them without any coding background.
Key points
1
Claude skills are reusable Markdown files that act like SOPs or recipes for AI — they tell Claude exactly how to perform a specific task, and can be ported to other AI systems like Codex or Gemini
2
Ryan packaged 20-25 Claude skills into a $99 digital product sold from his own website, earning $3,000+ in 30-45 days with near-zero overhead beyond Stripe fees
3
Anyone can create a skill by opening the Claude app, voice-dictating their knowledge, and using the free 'skill creator' skill from Claude's GitHub repository to format it correctly as a Markdown file
4
Skills auto-update in real time — when you tell Claude something is wrong mid-task, it updates the skill so the mistake does not repeat, and advanced users can set up automatic background skill updating
5
Ryan demonstrated a live workflow: paste a YouTube video URL into Claude Code with an SEO blog post writing skill, and it generates a fully structured, internally-linked SEO article in one two-sentence prompt
Actionable insights
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Install the free 'skill creator' skill from Anthropic's GitHub repo first — it ensures your skills are built to spec rather than being free-form prompts that produce inconsistent output
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Convert your existing Claude projects into skills by prompting: 'Use the skill creator to convert this project into a skill Markdown file, preserving the instructions and memory' — the resulting .md file can be downloaded and used anywhere
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Package your niche expertise (gardening, trading cards, SEO, nonprofit work) into a skill file and sell it as a digital product via your own site with a Stripe payment link — the entire landing page can itself be built using Claude Code in 15-20 minutes
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Use Markdown or plain text (.txt) files instead of PDFs when feeding context to AI — PDFs cause AI models to miss information, while Markdown is closer to the model's native format
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Repurpose every YouTube video into an SEO blog post using a dedicated Claude Code skill — Ryan does this with a two-sentence prompt and the resulting articles are already ranking on Google
Notable quotes
“You put your time into something you were already putting your time into and monetized it. Exactly, that is exactly it.”
“Even my ten-year-old kid could create a skill — teaching people how to build Lego sets most efficiently.”
“Most people are still using ChatGPT, Claude, or Gemini. I would strongly recommend trying Claude Code or Codex. It is not hard, it is not as complex as it sounds.”
Worth watching?
✅
Worth watching the full video?
Watch if you want to see the live screen-share demos of skill creation and the SEO blog workflow in action — the core concepts and steps are all captured here, but the visual walkthrough adds useful context.
Saved you some time? The creator still deserves a like.
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