“People will forgive bad visual environments, they will never forgive bad voice.”
“Around 90% of ads die in the first 60 days — so if you find one that's been running 60 days plus, that is what we'd call a unicorn.”
“We're not going to be inventors, we're going to find out the stuff that's already proven. We already have the wheel — you don't need to invent it again.”
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