← Claude
Brock Mesarich | AI for Non Techies
Master Claude for Marketing in 72 Minutes (FULL COURSE)
⏱ 72 min video · 4 min read6 Jul 2026Worth watching
TL;DR
A full 72-minute course on using Claude and Claude Codebase (Co-work) to build a complete AI marketing engine, from cloning your brand voice to generating UGC video ads and automated lead outreach. The creator walks through every setup step live, sharing free prompt packs and skill files throughout.
Key points
1
Set up a Claude Co-work workspace folder with a claude.md brand voice file and memory.md file so Claude always knows your business context across sessions
2
Build reusable skills (blog post, newsletter, LinkedIn post, email voice) by feeding Claude your existing content samples and Gmail sent emails, then package them into a content repurposing orchestrator that produces all three from one YouTube URL
3
Connect Firecrawl as a custom MCP connector to scrape YouTube, Instagram, and product pages since Claude cannot natively access social media platforms
4
Use the Higgsfield MCP connector inside Claude Co-work to generate AI images and UGC video ads without leaving Claude, using models like Flux (Nano Banana Pro) and Seed Dance 2.0
5
Connect Clay inside Claude to scrape targeted leads, pull contact names, job titles, LinkedIn URLs, and emails, then have Claude draft personalised outreach emails in your cloned voice
Actionable insights
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Download the free prompt pack from Gumroad (linked in description) and use the workspace setup prompt to auto-generate your claude.md, memory.md, and all subfolder structure in one step
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Keep your claude.md file short and direct — Claude reads it on every Co-work message, so excessive text slows responses and wastes context
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Trigger skills with the forward-slash command (e.g. /linkedin-post or /content-repurposing) rather than writing long prompts each time, ensuring consistent output format and brand voice every run
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Use the Higgsfield plugin pack (downloadable from the prompt pack) to install four pre-built skills: explainer infographic, product infographic, product-to-ad UGC video, and email voice — no prompt engineering required
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After generating content assets inside Claude, connect Blot to auto-schedule posts to Instagram and other platforms without manually leaving the Co-work environment
Notable quotes
“I've been using Claude Co-work every single day to run my business for the last 5 months. And I'm currently doing six figures a month largely thanks to Claude.”
“I want you to take a step back and think of the possibility of giving Claude Co-work maybe like five or 10 different Amazon products going and scraping the information about this product and then generating these infographics on autopilot without you needing to manually do this.”
“You cannot tell at all that this was generated with AI.”
Worth watching?
✅
Worth watching the full video?
Watch if you want to actively build the system alongside the creator — the live setup walkthroughs, free skill files, and exact prompts make this genuinely hands-on, but the key steps and tools are all captured here if you just need the roadmap.
Saved you some time? The creator still deserves a like.
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