← Claude Code
Jack Roberts
Build your first AI agent (Claude Code)
⏱ 23 min video · 3 min read13 May 2026Worth watching
TL;DR
Jack Roberts walks through building a complete outbound lead-generation AI agent using Claude Code, covering the four components of any AI agent, the BLAST framework for structured prompting, and how to connect tools like Firecrawl, Apify, and Google Calendar to automate finding leads, drafting outreach, and blocking calendar time.
Key points
1
Every AI agent has exactly four parts: memory (stored facts/lessons in a markdown file), a loop (self-prompting action cycle), tools (what it can connect to and do), and context (rules written by the user).
2
The BLAST framework structures any Claude Code project into five discovery questions: Blueprint (north star outcome), Links (tools needed), Architecture (specificity to reduce probabilistic drift), Style (visual/tone preferences), and Trigger (delivery format).
3
The built agent scrapes a target website for brand identity, finds 20 qualified leads with emails and social profiles, generates personalized LinkedIn DMs and email drafts per lead, and automatically blocks calendar time in Google Calendar for outreach work.
4
Tools like Firecrawl (web scraping, reduces costs ~80%) and Apify (scrapes Google Maps, Instagram, TikTok, etc.) can be connected as custom MCP connectors in Claude when they do not appear in the default connector list.
5
Claude Code (terminal-based) is recommended over Claude.ai Workspaces for serious builds because Workspaces hits capability limits, while Code is uncapped and can invoke saved skills via slash commands.
Actionable insights
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Start every Claude Code project by pasting the universal BLAST framework prompt, which triggers five discovery questions and auto-generates a claude.md project constitution file with memory, decisions, and progress tracking.
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To connect any tool not listed in Claude connectors (e.g. Firecrawl, Apify), use Add Custom Connector, name it, and paste the tool API endpoint URL with your API key — no coding required.
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Once satisfied with an agent output, tell Claude to turn it into a reusable skill with deduplication logic so you can invoke it anytime via a slash command without rebuilding from scratch.
Notable quotes
“5 years ago building software needed a team but today one person with agents can ship what dozens of people used to do.”
“My stated intention is what I want to be true at the end of this — because you can over-subscribe AI, but just tell it the end result and it may find a better and faster way to get there.”
“Code is like complete Willy Wonka level — do anything you want to.”
Worth watching?
✅
Worth watching the full video?
Watch if you want to see the full live build in action — the key steps and framework are captured here, but seeing the agent run, the branded HTML dashboard render, and the calendar slots appear in real time adds useful context for replicating it yourself.
Saved you some time? The creator still deserves a like.
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