← Claude
Brock Mesarich | AI for Non Techies
13 Ways to Give Claude Cowork Superpowers (master these)
⏱ 34 min video · 3 min read11 May 2026Worth watching
TL;DR
A hands-on walkthrough of 13 specific features inside Claude Cowork (the agentic desktop mode of Claude) that most users ignore. The creator demonstrates live how to build a full AI operating system for your business using folders, memory files, skills, connectors, live artifacts, and scheduled tasks.
Key points
1
Claude Cowork requires the Claude desktop app and works inside real folders on your computer — Claude can read and write files directly to a chosen workspace folder.
2
A CLAUDE.md file is the single most important setup step: it loads your instructions, tone, rules, and context into every message in that workspace, eliminating repetitive prompting.
3
Skills are reusable workflows triggered by a keyword or slash command (e.g. /slides, /research, /inbox-sweep) — the creator has 50+ built for his business, replacing long detailed prompts.
4
Connectors link Claude Cowork to external apps like Gmail, Google Calendar, Notion, Stripe, and 9,000+ others via Zapier MCP — enabling Claude to read emails, draft replies, and update calendars autonomously.
5
Scheduled tasks and live artifacts let Claude run workflows automatically on a set schedule (daily, hourly, etc.) and display real-time dashboards pulling live data from connected apps, all without user input.
Actionable insights
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Create a separate workspace folder and CLAUDE.md file for each area of your business (YouTube, clients, finance) to avoid bloated context files that waste tokens and slow responses.
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Use the Zapier MCP connector at zapier.com/mcp to unlock 9,000+ app integrations not natively available in Claude, including Airtable, Slack, and Salesforce.
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To build your first automation, give Claude a plain-English brain dump of your daily tasks and ask it to identify what can be automated — then convert those outputs into reusable skills and scheduled tasks.
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Audit your memory.md file every week or two and prune stale entries to prevent it from becoming bloated and degrading response quality.
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Enable both browser use and computer use in Claude settings so Claude can interact with any website or desktop app even when no native connector exists.
Notable quotes
“Gone are the days that you need to write out a very comprehensive prompt into Claude in order to get a good response because skills make it very simple for you to do this without having to give it a very detailed prompt.”
“Not only did it generate this for me and populate it directly in Claude, but it also sent me a Slack DM with this information. And this runs every single day.”
“I highly suggest just literally give it a brain dump and be like, hey, this is what I do on a day-to-day basis. Help me find things that you could automate for me.”
Worth watching?
✅
Worth watching the full video?
Watch if you actively use Claude and want live demos of the agentic features most people miss — the key concepts and setup steps are all captured here, but the screen recordings of connectors, live artifacts, and scheduled tasks running in real time add meaningful context.
Saved you some time? The creator still deserves a like.
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